A Word is Not Enough: Why The Future Belongs To Sincere Brands

From Liberia to Luxembourg, companies brand their products and services to build lasting relationships with consumers. Trying to make brands more relatable, managers formulate emotional visions and ascribe human character traits to their brands, illustrat ...

news source: Huffington Post:  News
news section: Latest News
published: 16/03/2015 11:08:05

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